3RD

UX/UI Design

Product Design

With constant interruptions, many students struggle to focus in distracting environments that diminish their productivity on academic pursuits. “3RD” is an app intended to help university students find available spaces to study based on practical considerations and personal preferences.

Collaborative project with Jamie Arcega.

Role: User Testing, Design, Prototype, Presentation.

Design Challenge

How might we help university students find available and accessible study spaces in their neighbourhood based on their needs and preferences?

3RD is designed to help users find study spaces outside of home and school environments.

Research & Insights

After conducting 4 user interviews with post-secondary students within the Greater Toronto Area, 3 valuable insights emerged from the research findings.

Based on our insights, a user persona and empathy map was crafted to further investigate their needs and pain points. The journey map provides a scenario where Aisha explores a new study space.

Selecting Task Flows

Informed by our user research, a selection of 4 key tasks from onboarding to saving a study space were created to advance our design process.

Low & mid-fidelity wireframes were formed according to each unique task flow before the finalizing design and prototyping stage.

Usability Testing

We were able to identify themes and actionable changes across our testing sessions with 6 participants. Consequently, adjustments were made to improve the app's ease of use.

Find Your Space.

We prioritize the user’s needs with filtering practical and personal preferences to find an optimal study environment.

Navigate With Ease.

After selecting the ideal study space, the user can easily navigate their commute through the app.

Curate Your Faves.

Users are able to share reviews after leaving, and curate study spaces with themes for a future visit.

The Made primary logo draws inspiration from the continuous, textured swatches and strokes created while applying makeup. Furthermore, the pattern uses fragmentation, turning the “made” wordmark into an abstract geometric form.

Building upon the festival’s visual identity, the program provides participants information on interactive workshops, screening schedules, and directions around the venue. The folding technique is a specialized accordion fold that allows all pages to be held and viewed as spreads without the need for binding techniques.

A festival kit containing a folder, program, tickets, and passes are distributed among special guests and members of the press as a special souvenir. The press kit folder doubles as a mini poster of the festival when unfolded.

How Important is Sleep?

Evidently, sleep is a basic need. Most adults need 7-9 hours of sleep every night. However, 1/3 adults don't get enough sleep and 34% rate their sleep as poor or only fair (American Psychiatric Association, 2024).

The 2 leading causes of sleep loss.

Sleep Disorders

Insomnia, obstructive sleep apnea, and other forms of sleep disorders has harmed the quality, timing, and amount of sleep one gets every night.

Screen Usage

Screen usage heavily contributes to a restless night. Bright screens, in particular blue light can stimulate the part of our brains designed to keep us awake.

World Building for 2040

Using the S.T.E.E.P framework and trend analysis, I conducted research into current and anticipated social, technological, and economical trends. In the future of 2040, 3 key insights emerged from my findings.

Aspirational lifestyle choices require
 more personalization in products

As individuals redefine their standard of living, there is a demand for tailored solutions to help people gain autonomy and optimize their quality of life.

AI automation accelerates the prevalence of smart home ecosystems

The future household will host multiple IoT-enabled devices, which forms a smart ecosystem allowing seamless integration and AI automation.

Future households prioritize sense of 
comfort in confined living spaces

As AI automation takes over the job market, people are spending more time in their living space or are working long hours. Comfort and rest is now a key consideration for people’s quality of life.

User Personas

Based on our insights, 2 user personas were developed to target potential needs and pain points in 2040. The user journey map provided an onboarding scenario where both users would interact with the Sömn Smart Bed and app.

Problem Statement

Households require an automated solution that enhances comfort, reduces stress, and optimizes sleep quality with remote management, encouraging a more health and wellness focused lifestyle.

Introducing Sömn, an AI-powered smart bed designed to empower your well-being & keep you sound asleep all night long.

The Sömn Smart Bed offers AI-powered insights and personalized customizations according to individual needs, even when the product is shared with other users.